Starbucks has launched a new packaging design for its convenience chilled cup range. Formerly known as Starbucks Discoveries, the chilled coffees will also be relaunched under the Starbucks brand to support the new look.
The changes will also see the renaming of some SKUs in the range to reflect the Starbucks coffeehouse heritage, including the transition of Seattle Latte to Caffè Latte.
The chilled coffees are made with the same 100% certified Arabica Espresso Roast that Starbucks uses in its coffee houses and blended with sweet, creamy milk.
Available now in grocery and convenience channels, the designs incorporate natural colours, textures and sensory attributes synonymous with each flavour. Starbucks said the new packaging performed well in consumer testing, with higher than average purchase intent.
Claire Irvine, Starbucks Commercial Manager at Arla Foods, commented: “Our ready to drink portfolio aims to bring a quality choice to coffee-lovers outside of our coffee houses, and offer a great alternative for busy consumers who may not be able to reach a Starbucks.”
The full range consists of five flavours with an rrp of £1.59: Caffè Latte, Caramel Macchiato, Cappuccino Skinny Latte and Chocolate Mocha.
