Wanis International Foods has joined forces with one of the Caribbean’s biggest brewers, Carib Brewery Limited (CBL) to bring Stag Lager to the UK.
Launched in Trinidad over thirty years ago, Stag is available in a 275ml, dark green bottle with 5.5% abv.
The brand is one of CBL’s fastest growing products and has a loyal following across the Caribbean and beyond. Its popularity is largely attributed to “its crisp and clean flavour fused with a fermented fresh fruit aroma that delivers a gentle yet assertive hop bitterness”.
“There has been a demand for Stag from consumers and businesses for a number of years and we are extremely excited to finally be able to offer it to the UK market,” explained Jag Singh, Marketing Manager for Wanis. “Stag already has strong ‘street cred’ and equity amongst people who are familiar with the lager, and we intend to build on that over the next few years.”
Stag is joining other CBL products already available in the UK, including the company’s flagship Carib Beer and its low-abv Shandy Carib range, all of which continue to deliver consistent year-on-year growth in the market.
“Stag is landing at the perfect time,” continued Singh. “The demand for World Beers is very strong and Caribbean food and drink is on the ascendency. Add to this the product’s fantastic taste and authenticity and Stag becomes a ‘must stock’ for businesses looking to capitalise on these growing international trends.”
Stag can be ordered directly from Wanis International foods, and “should be available” from wholesalers in the near future.
