Swizzels has launched new multi-flavoured Squashies Squeletons ahead of Halloween.
Despite the name, packs actually contain a mixture of three skull shapes, a different one for each of Sour Apple, Strawberry, and Orange flavours.
Limited-edition 120g packs (RSP £1.15) are available now in cases of 12.
The brand’s 2024 Halloween range also includes themed bags such as Monster Treats (440g, RSP £4), Mummy Mix (340g, RSP £3) and Trick or Treat Lolly Mix (330g, RSP £3).
For retailers targeting shoppers looking for a popular, shareable option with a variety of individually wrapped sweets, the Sweet Shop Favourites Tub (RSP £5) is a Halloween bestseller.
The Halloween range will be backed by a nationwide marketing campaign that includes cinema ads across Pearl and Dean venues, targeted video on demand, dynamic digital outdoor advertising, and in-store promotions.
The sweet maker reports that its Halloween products grew by +26% last year, outperforming total sugar confectionery at +18.4%.
