Swizzels has revamped the packaging for its Minions-themed Squashies to tie in with the launch of the fourth Despicable Me movie, which is currently in cinemas.
New packs featuring three different character designs are available now.
To support the launch, a social media campaign gives consumers the chance to win a foreign holiday. The campaign has more than 25 million opportunities to be seen.
Point of sale material is also available to wholesalers and retailers.
The range includes Minions Banana & Blueberry Squashies, Minions Tropical Chew Bars, Minions Tropical Fizz Individual Chew Bars, and Minions Sherbet Dips.
