With Easter approaching, Swizzels has unveiled new, limited-edition Squashies Drumchick.
A seasonal twist on the sweet maker’s popular Squashies sugar confectionery brand, the new Squashies Drumchick features bright packaging and a chick-shaped design, intended to stand out on shelves and drive seasonal sales.
Featuring a dual-flavour combination of orange and pineapple, Squashies Drumchick gives retailers a chance to expand their Easter range beyond chocolate and cater to demand from consumers for alternative sweet treats.
The limited-edition bags (RSP £1.15) are available now to purchase in cases of 12 x 120g.
This year, Swizzels’ Easter range sees the return of its bestselling Sweet Shop Favourite tubs and vegan-friendly variety bags, including Scrumptious Sweets, Luscious Lollies and Curious Chews.
These individually wrapped sweets are aimed at shoppers looking for treats to gift, share with family and friends, and use for Easter egg hunts over the bank holiday weekend.
