BrewDog has teamed up with Spar to launch Sprucy Lucy, a 4.5% West Coast Session Pale Ale.
On shelves from 26 September, Sprucy Lucy combines seven different hops to give it a distinctly resinous taste in a nod to the pine tree that features in the Spar logo, which also makes an appearance on the green, red and white can.
Available in a 4 x 330ml can multipack, Sprucy Lucy will retail at £6.49 and will be promoted via in-store shopper marketing and across both BrewDog and Spar’s social and digital channels.
