Sprite has teamed up with Pringles Hot! to launch a range of cross-category point-of-sale materials.
The move is intended to help retailers drive linked meals and snacking purchases in-store and is part of Sprite’s ongoing global ‘Heat Happens’ campaign that encourages people to ‘stay cool’ when things get heated.
Convenience retailers can request Pringles Hot! and Sprite POS materials and download digital assets via My.CCEP.com to help drive sales.
The POS comes with the hot and spicy snacks category growing by 9% year on year and in the wake of a Kantar study revealing that one in every three meals consumed in GB contains spice.
Kate Abbotson, Convenience Environment Lead at Sprite maker Coca-Cola Europacific Partners GB, said: “Recent research has shown that activating occasion-led messaging at point of purchase where food and drink are merchandised together can double shopper engagement and increase sales by up to 32%, so we’d encourage convenience retailers to get activating in-store and appeal to shoppers who want spicy food and a refreshing soft drink.”
