It may of course have been coincidence, but we’d like to think that all the work we did in-store at Woodlands Local helped contribute to the seven days prior to Halloween being the biggest sales and profit week we’ve had in calendar year 2017!
As well as a raft of standard Halloween chocolate and confectionery lines from the likes of Haribo and Mondelez we also went a bit overboard on our dedicated Halloween aisle end to include a range of great deals on everything from Dark Side Skittles to more creative lines like Quaker Oats’ limited-edition Pumpkin Spice version of their popular Oat So Simple range.
The result was a lively, colourful and engaging fixture that appealed to a wide range of customers, from small kids to adults.
Again, a fair amount of effort was needed but the proof is in the Halloween pudding and you can’t argue with the best week of the year so far! Great products, merchandised enthusiastically and well makes all the difference.
