KP Snacks has expanded its heritage brand Wheat Crunchies with the launch of Spicy Tomato flavour in a 70g £1.25 PMP and a 45g grab bag (RSP £1).
Rolling into stores from mid-July, the new products seek to capitalise on ‘spicy’ being the third-fastest-growing flavour profile.
The launch of Wheat Crunchies Spicy Tomato £1.25 PMP comes as £1.25 PMPs represent 18 of the 20 best-selling CSN SKUs within independent and symbol stores. KP Snacks is also currently driving 39% of total £1.25 PMP sales.
Pauline Warren, Heritage Portfolio Manager at KP Snacks, said: “Wheat Crunchies is an iconic heritage brand that has been delivering delicious flavours since 1987, making it the perfect choice for consumers looking for a snack with serious crunch and great taste.
“We are delighted to be launching Spicy Tomato, expanding the much-loved Wheat Crunchies portfolio with an exciting flavour that caters to our consumers’ search for spicy snacks.”
