The Big Night In occasion provides retailers with an opportunity to generate incremental profits by tapping into the fast-growing Caribbean market, according to Enco Products, home to Encona Sauces, a leading hot pepper sauce brand. “These are exciting times for Caribbean food and drink,” says Lisa Leung, Brand Manager at Enco Products, the Grace Foods UK subsidiary. “The Caribbean food and drink category is worth £84.2m and is growing at 7.9%. This growth is being driven by category loyalists who are buying more than ever before as they become more adventurous with their cooking, especially on the Big Night In occasion. The versatility of the Encona Sauces range, which is growing at 15.3% enables retailers to tap into this trend and generate maximum profits.” The range of 12 sauces can be used for a wide range of cooking occasions; whether it is as an ingredient for cooking, a marinade before grilling, as a pour over on the BBQ, a table sauce or simply as a dressing or a dip.
