Burton’s Biscuits is relaunching the Cadbury Special Occasions range in a new, contemporary portion pack format.
Available from March, the new-look Cadbury Special Occasions range will see Burton’s Cadbury Dairy Milk (110g), Cadbury Crunchie (130g), and award-winning Cadbury Wispa biscuits (124g), move to four snack packs of two biscuits per portion (eight biscuits per carton, rrp £1.59), replacing the current tray format.
The company has invested in new technology to flow wrap and carton the new pack format.
“Introducing Cadbury Special Occasions in an on-the-go portion pack format will enable people to enjoy some of Britain’s best-loved biscuit brands in a highly convenient format,” said David Costello, Burton’s Biscuit Company’s Head of Category & Shopper Management.
“The portion packs performed well in consumer research, with shoppers identifying the benefits of improved portion control and the opportunity to enjoy these household favourites when and where they choose.”
Cadbury Special Occasions was first introduced into the UK sweet biscuit market in 2010, driving over £18m of sales for the category. The most recent introduction of Cadbury Wispa Biscuits brought an incremental 900,000 shoppers to the Special Occasions range within the first year of launch.
