Spar’s multi award-winning footfall driving campaign Shop & Win is back with new digital innovation, bigger prizes, and pop-art imagery to tie in with Spar UK’s 60th anniversary.
This year, Shop & Win gives customers the chance to win £60,000 worth of prizes, as well as a £10,000 grand prize. It runs concurrently with Spar’s 60th anniversary campaign, which sees nine weeks of deals on iconic brands, to help drive sales and footfall into stores. Both campaigns are live now, and run for nine weeks until August 16.
A host of pop art themed in-store POS, including posters and barkers, support both Shop & Win and the 60th anniversary activity.
Shop & Win includes two elements. The first is an interactive ‘Virtual Scratch Card’, which offers shoppers instant prizes by uploading an image of their receipt, and then scratching and matching three diamond symbols.
The second key element is the opportunity to win £10,000. The more times shoppers shop in Spar, the more chances they will be offered to enter the grand prize via their own personal online scoreboard.
Customers can buy any product in Spar stores and follow the steps on the responsive website to be in with a chance of winning daily prizes, including an iPad mini and Bose headphones, and gain more entries into the grand prize draw.
Campaign activity also includes the Spar Sixty Selfie competition. Shop & Win winners are also in with the chance to win a further £60 every day by taking a selfie with their winning product and uploading it onto Facebook.
Spar has upped media support for the summer campaign this year, which is backed by Facebook video and location adverts, canvass advertising and 30-second radio ads.
Laura McNally, Spar UK Marketing Controller, said: “We are extremely proud of the success of our Shop & Win campaign, which is down to the fantastic support we’ve had for it from our retailers. We’re really excited about the latest innovations we’re launching in this year’s activity.
“Since its launch in 2014, Shop & Win has generated more than 500,000 entries, brought in £3m in incremental sales and won 11 industry awards.
“This year’s event will work extremely well with our 60th anniversary activity to be another great footfall driver for our retailers.”
