Spar has launched ‘Win With Every Goal,’ a new customer promotion that runs alongside the Euro 24 football tournament.
From 6 June until the final on 14 July, Spar customers have the chance to win one of thousands of prizes up for grabs.
To take part, shoppers need to visit everygoal.co.uk to submit their details and spin a virtual wheel that will randomly select a team. Customers can then choose to win an instant reward either each time their team scores or concedes a goal. Depending on their choice, they will receive text message alerts detailing their instant reward.
CJ Lang will be running the campaign in participating Spar stores across Scotland alongside James Hall & Co in the North of England.
There will also be an online scratch card game available daily. In total, there are over 400,000 instant rewards available to be won across the two Spar regions. All valid entries from customers in Scotland will be entered into a daily draw for a chance to win £200.
The first valid entry per customer from Scotland, along with all grand prize entries from instant rewards, will be entered into the grand prize draw to win £10,000.
The promotion was launched at Hampden Park by former Scotland captain Colin Hendry along with CJ Lang boss Colin McLean and Dominic Hall, Joint Managing Director of James Hall & Co.
It will be supported by a comprehensive digital advertising campaign, and a Spar truck in Win With Every Goal livery will spread the word on Scotland’s roads.
Nicknamed ‘Braveheart’ for his gutsy on-pitch performances, Hendry was optimistic about Scotland’s chances in the Euros – if they can get a result against the hosts: “If they don’t get beat in their opening game to Germany then I think they have a real chance of progressing.”
He was also upbeat about Win With Every Goal, saying: “The campaign looks superb and there truly are some great prizes to be won. I’m sure Spar customers will support it enthusiastically like they did last time – and I will be one of them!”
