Spar UK is partnering with FareShare, the UK’s biggest charity fighting hunger and tackling food waste, to provide the equivalent of one million meals through local charities as part of the Giving One Million Meals project.
Britvic and Coca-Cola will be part of the campaign, which will be supported with POS in-store to hero Spar own label products store cupboard staples, Robinsons squash, and Coke Zero.
There will also be content available across digital channels, with blog posts and TikTok content creators to really bring the campaign to life.
Suzanne Dover, Spar UK Brand and Marketing Director, said: “Our partnership with FareShare will see £250,000 donated, and for every £1 given FareShare can redistribute enough food for the equivalent of four meals to people in need across the UK. We believe in supporting the communities we serve, and this partnership means that people won’t have to go without the staples we all use each day.”
Polly Bianchi, Director of fundraising at FareShare, added: “As the winter months approach, our network of 8,500 charities across the UK will be working hard to provide hearty, nourishing meals for people in their communities.
“Each group provides vital wraparound services to support people impacted by the cost of living crisis and the contribution made by Spar will go a long way to strengthening those communities.”
The campaign will run in Spar stores around the UK until 1 November 2023.
