Spar and seven leading FMCG grocery brands have pledged to donate £35,000 to a new campaign, called Go Yellow, in support of Marie Curie’s 75th anniversary.
Kellogg’s, Britvic, Pladis, Nestle, Coca-Cola Europacific Partners, Pepsico, and Spar own label will take part in the charity campaign which will be supported instore in participating Spar stores in England, Scotland, and Wales with barkers, signs and a poster.
Some of the products in the campaign include:
- Spar/Montgomery Water Spar Silverbrook Falls Natural Mineral Water Still 2L
- Spar/Montgomery Water Spar Silverbrook Falls Natural Mineral Water Sparkling 2L
- Kellogg’s Crunchy Nut Breakfast Cereal 500g
- Britvic Lipton Ice Tea Peach 500ml
- Pladis McVitie’s Milk Chocolate Digestive Biscuits 200g
- Nestle Gold Blend Coffee 200g
- Coca Cola Zero 500ml
- Pepsico Popworks Sweet & Salty Sharing Popped Crisps 85g
The campaign will also have digital support on TikTok and on social media with a competition.
Suzanne Dover, Spar UK Brand and Marketing Director, said: “As our national charity partner, we are very proud to support Marie Curie on its 75th anniversary. Since 1948 Marie Curie has helped millions of people affected by terminal illness, bereavement and grief. This anniversary is an opportunity to highlight how today their support is more needed than ever.
“We are grateful to our suppliers for taking part and to our shoppers, who by purchasing the contributing product, will be supporting our ‘Go Yellow’ campaign, with £35,000 pledged to Marie Curie. This campaign is part of continued commitment to support our communities and charity partnership.”
Lily Whitlam, Marie Curie Senior Corporate Partnerships Manager, added: “Thanks to the continued support of amazing partners like Spar, Marie Curie has been there for millions of people affected by terminal illness over the past 75 years.
“The generous £35,000 pledge made by Spar and their suppliers to celebrate this incredible milestone could help fund over 1,521 hours of vital nursing care, day or night, in people’s homes across the UK. It also ensures we can look to the future and continue our work to fight for a society where everyone living with terminal illness gets the best possible end-of-life care. Thank you Spar.”
Shoppers will be able to support the charity campaign in participating Spar stores in England, Scotland and Wales from 20 July until 9 August 2023.
