Spar has launched a new customer focussed initiative called ‘Spotlight,’ which looks to get the symbol group’s best own-label ranges into maximum distribution, across the entire UK Spar estate and grow Spar Brand.
The Spotlight product list is made up of over one hundred Spar own-label lines, from across all categories including fresh, frozen, grocery, impulse and BWS. Spar said all the lines are great sellers in the stores currently ranged, fulfil key customer shopping missions, and deliver shopper value for money. The new initiative is focused on increasing own-label penetration, as well as overall category growth and commercial delivery.
Jamie Seymour, Spar UK Head of Brand, said: “Having a strong own brand is necessary. It is our unique selling point and should be non-negotiable. To be able to offer an excellent product that has the same name as the store fascia, is critical.
“In total we have named over one hundred Spar own brand lines that fulfil key customer needs. These lines are great sellers. They have strong consumer resonance, and more importantly offer excellent value for money, and strong category margins – to target driving both the sales line, and the profit line.
“Having a truly credible and compelling proposition for Spar brand is the single biggest opportunity that we all have for driving shoppers to our stores, gaining their repeat custom, and their ongoing loyalty.”
