Spar’s footfall driving campaign Shop & Win has engaged more shoppers than ever in 2017, thanks to the launch of new initiatives including a virtual scratch card game and a Facebook ‘Selfie’ competition.
This summer, the campaign ran alongside Spar’s new 60th anniversary in-store deals event, giving customers the chance to win £60,000 worth of prizes, including a £10,000 grand prize.
Through the nine weeks of the campaign from June to August 17, there were 86,370 total plays from 24,890 individual players, representing on average 300 more plays per week compared to 2016.
This year’s campaign also saw a higher average basket spend of £9.67 compared to £8.33 last year, and a higher average voucher redemption rate of 34% compared to 32% in 2016.
There was also a 97% redemption rate on the £60,000 of cash prizes.
“We are really proud of the success of the 2017 Shop & Win campaign, which is down to both our new initiatives, and the fantastic support and engagement we’ve had with the activity from our retailers,” said Laura McNally, Spar UK Marketing Controller.
“The new virtual scratch card game, which allowed customers the chance to win instant product vouchers, proved to be hugely popular with shoppers who enjoyed the game element.”
Customers were also encouraged to enter a Spar Selfie competition for the first time this year, which gave them the chance to win a £60 cash voucher by taking a selfie of themselves with their winning product and uploading it on Facebook.
“The Selfie competition drove a huge amount of traffic and organic content to Spar UK’s Facebook page, with over 500 entrants over the nine weeks,” added McNally. “This was the most organic user content on Facebook that Spar UK has ever had.”
