Launching in Spar Scotland stores from 17 October, the BIG Deals of Christmas campaign is bigger and better for 2024.
The Christmas campaign will be supported by a national media plan that brings the deals to life, including TV advertising on STV, in-store POS displays, digital screen promotion, social media support, and an E-Blast collaboration with the Scottish FA. A Spar lorry specially wrapped to promote the campaign will be travelling all over Scotland.
Paula Middleton, Spar Scotland Head of Marketing, said: “We are delighted to bring back the BIG Deals of Christmas for a second year. The BIG deals campaign is all about giving our shoppers great offers in the run-up to Christmas and supports one of Spar’s key strategic pillars of delivering value on your doorstep.
“Launching this footfall-driving marketing initiative is crucial, especially at this time of year. It helps our Spar retailers attract more customers, boosting sales and ensuring they remain competitive during the busy holiday season. We have worked with some of the biggest market-leading brands to ensure our retailers have engaging promotions and tailored offers that will bring shoppers into Spar stores.”
In addition to promoting the deals available in Spar stores, Spar Scotland is undertaking a range of community and charity-based activities to support local organisations during the holiday season.
Middleton said: “We are proud to support the local communities around our stores. Over the next three months, we will be involved in Christmas carol concerts in Dundee, Aberdeen, and Inverness. We are also continuing to support the Bank On Us foodbank campaign with the Glasgow Times, donating Spar mince pies and providing Spar vouchers to Marie Curie hospices across Scotland. Finally, we are running a social media competition where care homes in Scotland can win a Christmas party on us. Supporting local charities at this time of year not only spreads joy to those in need but also strengthens the bonds within our community,” added Middleton.
Running until 1 January 2025, the campaign will feature market-leading promotional offers on major brands, ensuring shoppers can enjoy festive treats at unbeatable prices.
Spar stores are encouraged to engage with the campaign’s social media content. Due to popular demand, Santa Claus and his elves, Norty and Näice, will return, spreading festive cheer to Spar shoppers nationwide. This year, expect new animations and additional elements in the POS kits to guide shoppers through the deals.
