Spar Scotland is back on Scottish TV screens from 16 November 2020 with its latest advertising campaign.
The adverts highlight the “great value available” in Spar stores across the country and follow TV campaigns in January and September.
Running until 29 November, the latest activity comprises four 20 second adverts running at peak viewing times on STV over a two-week period.
The ads will be supported by a social media campaign, in-store radio and in-store POS.
Promotions will focus on nine key deals from brands including: Golden Wonder, Walkers Doritos, Irn-Bru, Coca-Cola, Magners, Tennent’s, Kopparberg, Kellogg’s, Birds Eye and Aunt Bessie’s.
Spar Scotland boss Colin McLean said: “We hope to grab shoppers’ attention by having leading brands available in our Spar stores at great value prices. We know our customers expect to see value in our stores, which is why we have invested in these market leading promotional offers with these primary brands.”