Spar is launching its first-ever ’12 Deals of Christmas’ campaign, offering shoppers new promotions and money-off deals every week from next month.
Offers will run on top brands from suppliers including P&G, PepsiCo, Britvic, AB InBev and KP Snacks, as well as on Christmas essentials and Spar Brand products.
The deals will run weekly from 1st October until Christmas Eve, and the campaign is expected to generate a sales opportunity of £12m.
The campaign will be supported by a raft of marketing activity, including national newspaper adverts, in-store PoS, Spar Live radio, local leaflets and digital support on the Spar website, Twitter, Facebook and e-newsletters.
A retailer incentive will also run, offering a top prize of two pairs of tickets and conference packages for the Spar Conference in San Diego. The prizes will go to the two stores who generate the biggest value via the campaign.
Laura McNally, Spar UK Senior Marketing Manager, said: “The launch of our ’12 Deals of Christmas’ promotion is a testament to Spar’s ability to innovate with new marketing campaigns, keeping things fresh and interesting for retailers and shoppers alike.
“As retailers are fighting for extra footfall, promotions such as these will drive even more shoppers to Spar stores every week from early October until Christmas!”
