Spar UK has unveiled plans to increase sales participation by 10% in its own-label range.
As one of the four transformational strategies within Spar’s Growing Together strategy, the symbol group is making massive investments in own label, which delivers a wealth of benefits to convenience retailers including improved profit, customer loyalty and spend.
To do this, Spar UK is improving the distribution of the existing Brand range and getting every store in the country to stock the 100 Spar brand best sellers, ensuring that customers are able to get a core range of great quality and value wherever they are.
To start this, Spar has unveiled a host of tasty and on-trend new lines to add to its Summer range, including Bite-size Pork Pies, Spanish Chorizo Ring, BBQ Rack of Ribs and Sweet Chilli Noodle salads.
The group is also extending its range of evening meal options, ensuring there is something different for every night of the week. Products are constantly updated to make sure they are modern and relevant; introducing new products to maintain customer interest.
Own brand is a powerful way of ensuring customers are more loyal to Spar stores, said Susan Darbyshire, Spar UK Brand Director. “The convenience customer has moved on, and the future is all about offering a wider range of better quality, more interesting products,” she said. “Our research tells us that own brand buyers spend 50% more on average and visit us more often than other shoppers, as own brand offers customers quality and value, giving them more reasons to shop locally.
“To make this happen we have done a great deal of work trying to understand what our customers want. Our consumer needs are changing, food trends are changing and people want good quality products at great prices more than ever before,” she said.
“To meet these new demands, our objectives are clear – to offer a visible range of relevant products, to use own brand as a major sales driver for our retailers, to increase customer loyalty and spend – and ultimately grow sales at higher margins.”
