Spar has launched the second phase of a digital campaign that encourages consumers to continue supporting local independent retailers.
The first part of the campaign kicked-off in mid-May with an online video to show how stores continue to support their local communities. With over 2.2 million views to date, the film encourages customers not to go back to their old ways and explains how Spar retailers and stores are there for communities.
Alex Hall, Digital Marketing Manager at Spar UK, said: “This campaign gives our stores an opportunity to build an emotional connection with the consumer, showing the real people behind Spar, who have been going above and beyond for their local communities and will continue to do so.”
The second part of the campaign involves a series of Facebook and Instagram post focusing on individual independent Spar retailers who have been making a positive impact on their community. It runs until 24 September.
Fifty independent Spar retailers from all over the UK feature, talking about their personal experiences during the pandemic.
These include staff from Spar Drymen (pictured), who have been making around 50 deliveries each week during the coronavirus outbreak in conjunction with a community foodbank. The deliveries are organised, through a group of volunteers, to local people who are shielding or isolating.
“We want to hero our independent retailers and showcase them as they are the real people behind Spar,” said Hall. “We want to celebrate the people that make Spar what it is, a network of independent family run businesses at the heart of their communities. These people are the consistently friendly faces who represent the best of Spar.”
For more information visit the Spar website.
