Spar is to showcase a range of Craft, Ale and World beers at its forthcoming Craft Beer and Ale Event, which runs in stores from 2 to 22 February.
“The Craft Beer & Ale market has experienced huge growth and this is forecast to continue, as shoppers look for alternative specialist brands. As part of Spar’s commitment to support regional and local suppliers, the event will provide shoppers with a glimpse of its increased presence in the Craft Beer and Ale category,” said Laura McNally, Spar UK senior marketing manager.
World beer will also feature heavily during the event; Spar will partner with brands such as Cobra, San Miguel, Corona, Brewdog and Old Speckled Hen.
There will be new point of sale in store to promote the event. Social media and digital activity will highlight the deals on offer.
“We are thrilled to be running this event to showcase the extensive range of Craft Beers, Ales and World beers we have on offer for our customers. This category will continue to dominate in BWS in 2017 and the instore event will allow our retailers to maximise the extra sales opportunity and make their stores a destination point for beer buyers,” added McNally.
