Spar has launched a brand-new range of own label wines targeting specific customer missions and occasions.
The first phase of the launch starts this month (October 2017) with the introduction of ‘Everyday Drinking’ and ‘Varietals’ wines. There are five SKUs in the Easy Drinking range. These wines are easily identifiable by their style and value. They are aimed at the customer who is buying a particular quality of wine at a certain price point.
The wines are all priced at £5 (75cl) and include Bold Red, Smooth Red, Crisp White, Fruity White and Fresh Rosé.
The Varietal range reflects current trends in wine and has been strategically sourced for best value.
The 12 SKUs, all (£6/75cl), are Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Merlot, Chenin Blanc, Tempranillo, Garnacha, Malbec, Pinot Grigio, Pinot Noir, Shiraz, and Pinot Grigio Rosé.
Phase two takes place in spring 2018 when range exclusives and regionals will be added.
The launch is supported by a strong marketing campaign which includes Spar radio, instore POS, newsletters, social media, consumer web features and PR.
Cath McIlwham, Spar UK Head of Brand, commented: “We are very excited to bring this new range of wine to the convenience market. This modern new range is unique to Spar. The packaging is bold and engaging while at the same time the product has award-winning quality and will be available at ongoing EDLP.”
