Spar has launched a Frozen Fortune customer campaign with four £10,000 grand prizes up for grabs through its four wholesalers in Great Britain, as well as over 400,000 instant rewards on big brand products.
Free to play, Frozen Fortune offers a daily Ice Breaker game where players tap the ice until it cracks, revealing if they are a winner.
After playing the Ice Breaker game three times, players unlock the Fortune Maker game, where they can spin a wheel to win a guaranteed reward.
Winning customers will receive a text with a link to a digital voucher, which they can redeem at any of the 1,300 participating Spar stores across Great Britain.
In addition, one £200 holiday voucher will be given away every day during the 49-day promotion. All Spar customers need to do to participate is visit frozenfortune.co.uk, submit their details and start playing. The campaign runs until Wednesday 19th February 2025.
All four Spar RDCs in Great Britain – CJ Lang & Son Ltd (Scotland), A. F. Blakemore & Son Ltd (South East, Midlands, and Wales), Appleby Westward (South West England), and James Hall & Co. Ltd (North of England) – are collaborating on the campaign. Each will award one £10,000 grand prize winner.
CJ Lang & Son Ltd, AF Blakemore & Son, Appleby Westward and James Hall & Co are all collaborating on the campaign, with the latter managing the initiative nationwide.
Like previous campaigns, the technology behind the Spar Frozen Fortune game was developed in partnership with Abraxas Marketing.
Philippa Harrington, Marketing Manager at James Hall & Co. Ltd, said: “Spar is excited to launch our latest customer campaign Frozen Fortune and reward four lucky shoppers across Great Britain with £10,000 of ice-cold cash each to start 2025 in style.
“In recent years, gamification has proven to be an excellent way to engage our Spar customer base. The combination of the game’s concept, interface and usability, along with incredible instant rewards, has generated enthusiasm among Spar shoppers.
“Frozen Fortune builds on this success, offering a promotion we believe Spar shoppers will love. It provides a little something extra at the beginning of the new year especially when budgets are tighter, and people are seeking an uplifting experience.
“As with previous gamification promotions, we have had fantastic support from our valued suppliers. We are extremely grateful for their backing of Spar Frozen Fortune and for once again understanding the vision and value of the campaign.”
