Spar has introduced deals on a range of store cupboard staples from £1.25.
The deal is available on a selection of Spar own label items and household favourites, such as Baxter’s soups and Robinsons squash.
The consumer campaign will last for six weeks, until 15 February, when shoppers will benefit from savings from a range of different products on promotion.
Suzanne Dover, Brand and Marketing Director at Spar UK, said: “We know the start of the new year can be tough for a number of shoppers. When we plan and create campaigns, we always start with what our consumers need and develop ideas that can feed into this.”
The New Year campaign is being supported with in-store POS and Spar radio highlighting the great value promotions to Spar shoppers.
Across the digital channels, there will be a dedicated landing page on Spar UK’s website featuring a series of nutritious, budget-friendly recipes and food hacks to make January a little bit easier for shoppers.
There will also be the chance for social media followers to share their hacks on Spar social channels for their chance to win some prizes.
