Spar UK is rolling out the next phase of its Easy Meals campaign, this time with a focus on summer.
The activity uses a core range of 15 existing Spar Brand products to show shoppers that they can find everything they need for simple evening meals at their local Spar.
From June until September, Spar is highlighting six easy meal ideas made with this core range of products this summer:
- BBQ Beef ribs and Sweet potato wedges
- Sweet Chilli chicken kebabs
- Chicken salad
- Filled pasta and Garlic flatbread
- Pizza and salad
- BBQ ribs and baby potatoes (pictured).
Cath McIlwham, Spar UK Head of Brand, said: “Meal for tonight is the most valuable shopping mission – so by positioning Spar stores as a destination for evening meal ingredients this summer, our retailers have a huge opportunity to grow sales.
“By continuing with our Easy Meals campaign, we are telling our customers that Spar is the place to shop for their meal for tonight, throughout the entire year. It also means we can also make sure our retailers are stocking the bestselling products from each category, for the best sales return possible.
“With a core range of 15 products, we can ensure that even the smallest Spar retailers have a credible range, and we can consistently show our customers that we have everything they need for tonight’s tea.”
The campaign is being supported by marketing with POS, promotional videos, website, social media, Spar Radio, e-newsletter and digital advertising.
The core Spar Brand summer range comprises:
- BBQ Ribs in a Glaze
- Sweet Potato Wedges
- Boneless Beef Ribs
- Sweet Chili Chicken Kebabs
- Cooked Chicken Breast Slices
- Chicken & Bacon Tortelloni
- Chilled Pepperoni Pizza
- Baby Potatoes in Herb Butter
- Tomato & Mascarpone Sauce
- Crispy Salad
- Deli Coleslaw
- Houmous
- White Pitta Breads
- Mixed Leaf & Rocket Salad
- Garlic & Rosemary Flatbread
