Spar is adding five new own-label lines to its overall confectionery range.
Available in participating Spar stores around the UK from 9 January, the new lines will sit under the take-home confectionery and impulse categories.
The launch will be supported with in-store POS.
New to the take-home category are Giant Strawberries, which are vegan and vegetarian friendly, Yummy Bears and Sour Gummy Mix. All are available in 140g packs with an RSP of £1.20.
Following in the wake of Myles the Meerkat, Spar is adding a brand-new character to its impulse confectionery range. Tilly the Turtle Fruit Jellies (60g, RSP 59p) will sit alongside new Sour Flames (55g, RSP 59p).
All five products will be packaged in a new design, which takes inspiration from traditional sweet shop-style stripes with a vibrant and bold colour palette.
Hannah Such, Spar UK Assistant Brand Manager, said: “These five new products allow Spar to modernise and add a point of difference to the current own-label range. We will be filling gaps within our confectionery range by offering new and exciting flavours; this will give our Spar stores a fantastic opportunity to earn additional sales.
“We are delighted with how well Myles the Meerkat is selling in stores that we felt it was time to add a new character to the range. Tilly the Turtle fruit jellies is perfect for consumers who have an interest in innovative confectionery.”
In total there are 36 lines in Spar own-label confectionery: 20 in the take-home category and 16 in impulse.
