Spar has brought a fresh modern look and a new bread recipe to its range of Spar Brand sandwiches.
The new design takes inspiration from popular and dynamic foodservice brands, and is the result of weeks of development, feedback and market insight.
It features a clean and simple look, a larger window, a modern background with differentiation by flavour, and icons showing provenance, to give the sandwiches a quality feel. There are different designs for limited-edition sandwiches, as well as Deep Fill variants.
Spar has also reformulated eight of the sandwich lines with softer, better-quality bread and improved provenance of products such as free-range eggs, and pole-and-line-caught tuna.
Worth over £7m in sales per year, retailers stocking Spar Brand’s sandwiches can expect to make around £20,000 in incremental retail sales per year, said Olivia Basten, Spar UK Brand Manager.
“With food-to-go performing so well, Spar retailers have a big opportunity to grow footfall and spend – especially with younger shoppers, who buy a lot of food-to-go,” said Basten.
“Alongside this growth in the food-to-go market, sandwich packaging is continually evolving, as retailers look to draw customers in. Our new design shows the breadth within the range and improves our sandwich quality and provenance for customers.”
The reformulated Spar Brand sandwiches are: Deep Fill Chicken & Bacon, Deep Fill All Day Breakfast, Deep Fill Egg & Bacon, Deep Fill Ham & Egg (all RSP £2.99); Chicken Mayonnaise, Egg Mayonnaise (both RSP £1.69); Chicken Salad, Ham & Cheese (both RSP £2.39).
