Spar has refreshed its own-label soft drinks in time for summer, and has also removed 51.6 tonnes of sugar – or 206 million calories – from across the range.
American Cola has been rebranded as Classic Cola, and sees a 10% reduction in content. Spar says the change “will help make sure Spar Brand Cola has a clear place in the market alongside the big brands”.
The Blue Bear energy drink range has also been revamped, with a new look and feel to the drink, as well as a 10% reduction in sugar. The range – worth over £1.6m – has also received two new flavour additions – Apple Sourz and Cherry Sourz.
Finally, Spar’s Sparkling Water range is getting new labels and a new addition: Lemon and Lime one-litre. Lemon and Lime is the number one flavour in the waters marketplace, outperforming other flavours by twice as many sales, making this a key addition to the Spar Brand range.
Susan Darbyshire, Spar UK Brand Director, said: “We are making these improvements to make sure our own label offering is competitive, modern and adapts to the changing market and consumer shopping habits.
“All these changes, along with keeping our pricing clear and competitive, will help entice even more shoppers into our own label range, boosting sales and profit for our retailers.”
More refreshes on products such as Carbonates, Glucose & Isotonic Energy Drinks, and Mixers will be announced soon.
