KP Snacks has extended its price-marked pack range with the launch of Space Raiders Saucy BBQ £1.25 PMP.
Available from early November, the new launch combines the fastest-growing Space Raiders flavour with the popularity of the £1.25 PMP format.
The £25m Space Raiders portfolio also includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP, as well as existing £1.25 PMPs, Beef and Pickled Onion.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, commented: “We are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand.
“The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
