Southern Comfort brings back PMPs

Southern Comfort

Bacardi Brown-Forman Brands is reintroducing pricemarked packs on its 70cl Southern Comfort Original format this Christmas.

Available this month, Southern Comfort Original 70cl offers shoppers a £1 saving, bringing the rrp to £16.99. The PMPs are designed to encourage consumers to stock up for the all-important festive season which typically represents 35% of total spirit sales and £1.4bn in value (45% of volume and £13.8m value for Southern Comfort) and helps to drive purchasing amongst the brand’s target audience of legal-drinking-age to 29 year old drinkers as well as other festive season shoppers.

Southern Comfort Marketing Manager, Gwen Ridsdale, commented: “Price-marked-packs are seen as one of the biggest drivers of sales increase, with shoppers more likely to make an impulse purchase if the product is price-marked.  With this in mind, PMPs present a significant sales opportunity for independent retailers.

“Our core serve, Southern Comfort, Lemonade and a squeeze of fresh lime is a great festive drink for both sharing and individual consumption and the price marked 70cl format is the ideal way to drive sales during this all-important season. We advise retailers to take advantage of the sales and profit opportunities and stock up now.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.