Zed Candy has expanded its Screamers range of super-sour confectionery with the launch of a new sour candy sauce.
Souracha Super Sour Candy Sauce is a sriracha sauce-inspired candy liquid that can either be consumed on its own or added to snacks and sweets – especially to candy salads, which are currently trending.
It is available from Hancocks in shelf-ready cases of 12 x 90ml bottles, with an RSP of £1.29.
Kathryn Hague, Head of Marketing at Hancocks, had this advice for retailers: “Although the Zed Candy product lines are easy to merchandise because of their eye-catching packaging, make sure to place these novelty products near the tills with clear and attractive POS to further drive unplanned purchases.”
