Mondelez has extended its Sour Patch Kids range with the launch of a new Strawberry flavour.
Sour Patch Kids Strawberry is available now in 130g bags with an RSP of £1.50. It joins existing variants Original, Cola, Fruit Mix, and Watermelon.
More than three-quarters of young adult shoppers eat jelly sweets at least once a week and the launch comes as research finds that the same demographic is looking for something new in the sour sweets category.
Cieran James, Brand Manager for Sour Patch Kids at Mondelez International, said: “This is our first new flavour addition in the UK since Watermelon – which generated impressive results – and as Strawberry is the number one fruit flavour in the category this deliciously sour treat is set to fly off shelves. We can’t wait to hear what retailers and their shoppers think!”
