Soreen has launched a new 260g Sticky Toffee Loaf (RSP £1.50).
The latest addition to Soreen’s non-HFSS portfolio unlocks a new consumption occasion for the brand – by tapping into evening snacking – and seeks to attract new shoppers to the bakery aisle in search of healthier desserts and treats.
The new loaf lands as Soreen’s biggest-ever TV campaign gets underway, which sees the brand featured on key channels including ITV. This is accompanied by digital and social media, shopper marketing, as well as in-store promotions and POS materials.
The launch follows recent Kantar data highlighting the growth of in-home sweet snacking occasions in recent years. With 59% fewer calories per serving, 55% less sugar per 100g, and 85% less fat per 100g than a traditional Sticky Toffee Pudding, the new flavour also taps into consumer demand for healthier alternatives.
