Following the launch of Lift Bar multipacks last spring, Soreen has unveiled two new single variants: Blueberry and Banana.
Available now, the 42g soft baked bar singles (RSP £1.10) contain fewer than 140 calories and offer a naturally occurring source of vitamin B12. They are also a source of fibre, low in fat and vegan friendly.
The launch is supported by Soreen’s biggest-ever NPD marketing campaign, which runs across video on demand, Netflix and digital, combined with sampling activity that will reaching more than 65,000 consumers in railway stations and offices across the UK.
Liz Jacobs, Marketing Director at Soreen, commented: “We know there is growing demand for healthier on-the-go snacks, especially from Gen Z, which is why we decided to launch our new Soreen Lift Bar Singles range.”
