Soreen has added an Apple & Mango variant to its soft-baked Lift Bar range, which is available now in multipacks of 4 x 42g bars with an RSP of £2.25 per pack.
The new flavour joins the current range of Lift Bar multipacks: Blueberry and Raspberry & Vanilla. The whole range contains naturally occurring vitamin B12, which reduces tiredness and fatigue. Lift Bars also contain a source of fibre.
The launch coincides with a second burst of Soreen’s masterbrand campaign that will reach more than 80% of UK adults through a combination of TV, video-on-demand and social media activities.
The Apple & Mango variant will also receive standalone support via shopper marketing, which will include POS, sampling and digital media both in-store and online.
The launch comes in response to consumer research highlighting that 72% of shoppers would prefer fruity-flavoured Lift Bars for a mid-morning boost.
