RTD brand Hooch has added two new fruity flavours to its Soopa Hooch range.
Both Cherry Cola and Blue Raspberry flavours are available in 440ml cans, price-marked at £2.99.
They share an ABV of 8% with the enhanced RTD range’s existing variants: Darkest Berry, Twisted Tropical and Electric Lemonade.
Already in B&M stores, the new flavours roll out in wholesale on 1 December.
The launch comes with the enhanced RTD category seeing rate of sale up by 18% year on year.
The new flavours will be supported in the new year with in-store activities, depot support and influencer marketing.
