Kinder Bueno is offering shoppers a chance to ‘Win a Bit of Different’ with its latest on-pack promotion.
With every purchase of Kinder Bueno, shoppers will be able to register and enter their promotional code online to find out if they are a winner. Prizes include a Virgin Experience Days gift voucher worth £100. Vouchers can be used to take part in activities such as spa days, hot air balloon rides and driving experiences.
“We know that Kinder Bueno shoppers are always looking to try something different and aim to be more adventurous in life, and the Kinder Bueno promotion aims to give shoppers exactly that,” said Levi Boorer, Customer Development Director, Ferrero.
“By offering shoppers the chance to win and enjoy a Virgin Experience Day of their choice, we aim to appeal to new and existing brand fans, whilst also increasing the brand’s visibility on-shelf and encouraging trial.”
The launch is supported with consumer, digital and sampling activity. A catalogue of tailored POS is also available for retailers wishing to create some in-store theatre.
The promotion is available on Kinder Bueno Classic (single and multipack) and Kinder Bueno White (single).
