Sol lager has released two new SKUs which it says will help retailers cash in on the summer rush for al fresco dining.
Available now are a new sleek 330ml can in a four-pack (RRP £4.50) and a 650ml single bottle (RRP £2).
Toby Lancaster, Category and Shopper Marketing Director at brand owner Heineken, commented: “Shoppers will be looking for chilled beers ready for that summer get-together or impromptu big night in with friends. The new formats are perfect for sharing on these occasions throughout the summer months.”
Advising retailers to stock the new SKUs in the chiller, Lancaster added: “The new slim design will also be sure to catch your shoppers’ attention as well as maximising space”.
