Maynards Bassetts has launched its first ever sour soft jelly product – Soft Jellies Fizzy Fish.
Soft Jellies Fizzy Fish is available now in outers of 10 x 160g bags at an RSP of £1.32. A £1 price-marked pack is also available, in outers of 12 x 160g.
Point of sale materials,including clip strips, are available to help support the new launch.
It will come as no surprise to learn that packs contain an assortment of fish-shaped jellies. Well, they’re kind of fish-shaped. These are made with natural colours and flavours including orange, strawberry, blackcurrant and lime,
Anna Ulrich, Brand Manager at Mondelez, said: “We know sour jellies are incredibly popular with consumers already, so we can’t wait to see the new Soft Jellies Fizzy Fish drive retailers’ sales in this segment even further.”
For stock enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
