SodaStream has launched ‘If You Can Dream it, You Can Stream It,’ a new multi-channel media campaign that aims to inspire people to expand their creative horizons and reimagine their world in sparkling new ways.
The campaign runs across video-on-demand, digital, and social media channels such as Facebook and Instagram.
A 30-second video transports viewers inside the SodaStream bottle and immerses them within its carbonation bubbles before showing consumers how they can use SodaStream in a number of joyful occasions, such hosting a party, enjoying time with loved ones or simply savouring a refreshing sparkling drink.
Tiago Alves, Managing Director UK & Ireland at SodaStream, said: “This innovative new campaign fully embraces our key pillars of hydration, wellness, sustainability and personalisation; delivering a message that seamlessly resonates with individuals who aspire to lead a personalised, health-conscious, and eco-friendly lifestyle.
“We believe this campaign truly embodies the spirit of our brand, and we can’t wait to see the incredible ways in which our customers will reimagine their world with SodaStream.”
