Soft drink challenger brand Soda Folk has reformulated its Root Beer flavour to ensure it is compliant with England’s upcoming HFSS legislation and as part of a wider brand commitment to do good and support health.
Available within the coming month, the new formulation will see the sugar content of the Root Beer variant reduce by 63%. Taste tests run with some of the brand’s fans found that 95% of them agreed that it has the same taste or tasted better than the original recipe. They also agreed that they would consume more of it, given the reduction in sugar.
Soda Folk packs showcase unsung heroes as part of the brand’s ongoing efforts to recognise and reward good deeds. Soda Folk contributes financially to the good work these people are doing in the community or for charity and has them on their packaging to help share their stories with anyone who sees a can or bottle.
The new Root Beer features features Jim Elliot, who was furloughed during the 2020 lockdown when he jumped in his canoe to begin a clean-up operation of the River Freshney in Grimsby.
