Irn-Bru will kick off its Christmas activity on 1st December this year, when the brand’s Snowman advert will be back on TV screens.
The Snowman will also be appearing on 330ml multipacks and two-litre PET packs of Irn-Bru throughout the festive period. Packs will be available from November onwards.
“Irn-Bru’s Snowman advert has won a place in Scottish consumers’ hearts – and we expect the special Snowman packs to fly off shelves this Christmas,” said Adrian Troy, Head of Marketing at AG Barr.
On the digital side of things, Irn-Bru is also launching its first new Christmas advert in 10 years, which will be a continuation of this year’s ‘Gets You Through’ campaign.
The brand is also running a Christmas on-pack promotion on its 750ml glass bottles, as part of its continuing headline sponsorship of Carnival at the SECC in Glasgow.
