Snickers gets some more nuts

Snickers and hazelnut four pack

Mars has unveiled a Snickers and Hazelnut bar, a new permanent addition to the Snickers brand.

Mars is launching the new variant as a single and four count multi-pack from 25th May. The green packaging has been designed to increase standout on shelf and differentiate from the standard bar.

Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “Snickers is currently the number two best-selling single and number three multipack in the market. The combination of a best-selling bar brand and NPD, which is the biggest driver of category growth, means that we believe Snickers and Hazelnut will be another winning formula.”

She added: “For maximum impact, ensure that the new bar is stocked next to Snickers standard and in addition to existing facings. Multifacing bestselling lines, such as Snickers, drives an additional 23% sales as they create standout and impact, allowing consumers to find the product more easily.”

The launch is being be supported by a £2m media investment comprising of a range of POS materials showcasing a new design including pre-filled units, dumpbins and counter top units as well as core TV coverage, and outdoor and online advertising. The Snickers brand is also being supported by a £10.2m media spend throughout 2015.

New Snickers and Hazelnut will be available in a single bar with an rrp of 55p and in a multi-pack of four bars with an rrp of £1.79.

 

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.