Snappy Shopper has launched the second phase of its ‘Local store, to door’ marketing activity and is back on TV, radio and digital channels in its second-ever national advertising campaign.
Running until 14 2021, this is the second time Snappy Shopper has invested a six-figure sum in advertising to generate sales for its 650 retail partner stores.
The campaign has been planned to generate just under 60m impressions across traditional and digital channels.
Philippe Rondepierre, Snappy Shopper Marketing Director, said: “We made significant gains in awareness and consideration during the last campaign and growth in the number of new users has accelerated significantly since our first campaign which took place last autumn. This time, our traditional media and digital activity will run concurrently, to make the most of the growth in On Demand Convenience.
“Our campaign will also be using data and insights gathered in our last campaign, to generate even greater numbers of new shoppers.”
Stores using the app are supporting the campaign with free delivery coupons.
“The key objective of this campaign is to generate increased awareness of Snappy Shopper and encourage potential users to make their first purchase. We have a dynamic set of support tools available for stores to enable great customer service. Our national marketing programme, in support of local convenience stores, adds to the considerable level of local marketing support which our retail partners also enjoy. Both clearly set us apart from our competitors,” added Rondepierre.
