Snappy Shopper has teamed up with Gander, the app that provides real-time information on reduced item goods, to enable independent retailers to decrease waste, increase revenue, and support their local communities.
Gander will integrate into product menus on the Snappy Shopper app, highlighting reduced products that would otherwise go to waste, increasing impulse purchases, and boosting overall basket spend.
Snappy Shopper says the feature will improve convenience stores’ bottom lines with an average 90% of reduced items sold instead of becoming surplus and 77% of shoppers buying a full price item as well as reduced stock.
Retailers can offer an average 50% discount, motivating shoppers to purchase before products go to waste. Gander has already empowered customers to save more than 15 million food items, save a collective £20.6m on their food shop bill, and has saved over 14,500 tonnes of CO2.
Dael Links, Head of B2B Marketing at Snappy Shopper, said: “Snappy Shopper’s partnership with Gander will mean that independent retailers can grow their sales, while reducing food wastage. We believe that Gander’s product enables convenience stores to improve their environmental impact and support their communities during the tough economic times ahead.”
Stacey Williams, Head of Business Development at Gander, added: “Consumer confidence remains weak, and the rise in interest rates coupled with talk of recession will do little to improve the situation. The Bank of England now expects inflation to reach over 13% in October when energy bills rise again, putting struggling households under further pressure. This means that both consumers and retailers are in for a rocky road throughout the rest of 2022.
“The partnership is another positive step forward to help tackle these issues head on. It will expand access for consumers to save money on reduced food, help reduce food waste and therefore contribute to even greater savings in CO2; plus improve the bottom line of retailers as well as strengthen their sustainability ambitions.”
