Snappy Shopper has appointed Pamela McLaren as its new Marketing Controller, responsible for the development and implementation of the home delivery app’s marketing strategy, brand and service.
She joins from Hutchison Technologies where she was Head of Sales and helped deliver over £10m in revenues in three months.
Prior to this McLaren was Head of Subscriptions at DC Thomson. Her responsibilities included administering strategic projects and B2C marketing programs, building infrastructure for integrated marketing plans, marketing metrics and transformation of all active customers.
Philippe Rondepierre, Marketing Director of Snappy Shopper, said: “I am delighted Pamela has joined us. We wanted an expert to help take the business to the next level and Pamela has all the skills and experience to do that.
“From day one this business has thought big, driven by an ambition to be one of the UK’s most exciting and dynamic online home delivery companies. Pamela’s appointment is another example of us thinking ahead.”
