Snappy Shopper has launched its brand partnership offering which “results in increased digital shelf distribution, sales, revenue, and margins for retailers and brands”.
Leveraging Snappy Shopper’s growing network of convenience stores and shoppers, the retail media offering puts brands in front of prospective customers at the point of transaction, and equips brands with data to unlock new distribution and sales opportunities.
Mike Callachan, Founder and Chief Executive of Snappy Shopper, said: “Our brand partnership offering not only supports our growth ambitions within the convenience channel, but it also supports the wider trade, which is very important to us.
“By partnering with us, brands are winning through a combination of media tactics including sampling, brand awareness, product positioning and promotions that have resulted in average uplifts in distribution by 20% and sales by 1,000% respectively.”
Of the results of Friesland Campina’s Chocomel promotion with Snappy Shopper, Jake Rylands, Innovation & NPD Brand Manager, said: “Having Snappy Shopper endorse Chocomel to its extensive network of customers via an exclusive on-app promotion saw our sales with them increase by over 9,000%.
“The legacy of this has seen Chocomel be introduced to an entirely new audience, many of which when it comes to using home delivery, are likely to repeat-buy, as well as reminding loyal shoppers to keep Chocomel in their basket.”
