Taking the applause and taking the limelight, Wendy Stephen stepped on stage at the SLR Awards in June to collect the Reward for bagging the Crisps and Snacks category for Spar Condorrat – and walked away with a new Apple iPad for her efforts.
Crisps and snacks is at the heart of any convenience offer so it’s a category that all local retailers have to get right in-store. In such a massive category it’s no surprise that entries for the category at this year’s SLR Awards were both bountiful and packed full of quality – but there can only be one winner and this year it was Wendy Stephen who runs Spar Condorrat with her parents George and Ruby.
Adjudged to be a truly outstanding entry, the store visit itself quickly convinced the judges that they had found what they were looking for. The fixture had been revamped in recent times to broaden the appeal of the crisps and snacks range to a wider audience and it looked simply perfect. A lot of attention to detail and creative thought were in evidence with great use of multi-siting and a kids section really working well in the store.
From no matter where she might be, Wendy Clyne can be keeping up with all the latest from the world of local retailing – and from the online feeds of everyone’s favourite retail news source, SLRmag.co.uk – on her swish new iPad. It’s great for doing all the admin around the story, making Wendy look even more cool, and, as suggested around the Rewards office, playing Candy Crush or re-running videos of the Rewards night.
Of course, category sponsors Pringles are right up there, as a prominent and popular part of the snack offer. Always well promoted, Pringles are an anytime popular choice. “We recently revamped the store crisps and snacks area and range, and it’s become really welcoming, “said Wendy. “There’s a dedicated children’s range, and secondary siting of promotional products.” The judges were impressed to, and recognised the strong role the store plays in the community. Now Wendy, and her parents can keep in touch even more easily with that Rewards iPad.
